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Dear Farmer/Agri-Business Executive:

Agriculture is NZ’s most dynamic, fast-changing sector where the ability to keep up with and anticipate trends is essential to the future profitability of your business.

The Main Report’s Profitable Agri-Business Letter is the easiest, most convenient and concise means to keep up-to-date with what is happening in your sector both within NZ and overseas.

Now in its 42nd year of continuous publication, The Main Report has proven itself to be able to bring its subscribers the information that matters most.

Each week The Main Report’s team of expert writers and editors bring you four pages packed with helpful information, news and advice covering all the big issues you need to know about.

Whether it is the current market trends, helpful tips on pasture or stock management, the latest developments in agriculture science or Govt policy and regulatory changes, you will find it all in the Profitable Agri-Business. No need to waste time trawling through dozens of publications to find the information you need.

With the information we provide you, The Main Report’s Profitable Agri-Business Letter will make your job and that of your staff more rewarding, satisfying and most importantly more productive - this means lower costs and bigger profits. One good piece of advice from our authoritative newsletter could make you thousands of dollars extra a year - all for less than $2 per week.

Is your investment of time and money reaping the greatest rewards for your farm?

Here’s what you get when you subscribe to The Main Report’s Profitable Agri-Business Letter

The Main Report’s
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• For anyone associated with or interested in the farming industry. Topics covered include farm management techniques, animal health, forestry, farm finance, agricultural market trends, production, processing & pricing, sheep, beef and dairy farming, cropping, pasture improvment, hiring & firing, employment, political commentary & legislation. Published each Monday
46 times per year.

The Main Report
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The Digest keeps you up to date with the latest world-wide developments in agriculture.
Issues covered include:
• Global trade. • Technological developments. • Plant and animal breeding research. • Get your inspiration for what’s happening… everywhere!

The Profitable Farm Manager: 101 Ways To Become A Profitable Farmer Today
The Main Report’s special 40-page report covering:
• Better farm management systems.
• Structure your finances to get the best returns. • Get more from machinery and labour.
• Improve animal health to lift profits. • Pasture and stock management for best returns.

NZ Regional Economic Scoreboard
• The NZ Regional Economic Scoreboard is a quarterly economic review, prepared in association with ASB Bank Ltd. It ranks the economic performance of NZ’s 16 Regional Council areas. • Covers population, retail trade, construction and new car sales. • Produced exclusively for subscribers to THE MAIN REPORT.

See for yourself how PROFITABLE AGRI-BUSINESS can help you prepare to take hold of new opportunities ahead. Use our weekly Letter – 4 pages of brisk farming solutions, trends, ideas, forecasts and analysis – to improve prospects for your farming success. We aim to protect you and your farm…by acting as an early warning system.

Decision-making has never been more difficult

The primary sector accounts for 8% of NZ’s total GDP, compared with just over 6% in 1980 - completely opposite to the trend in other developed countries, where agriculture is an
ever-diminishing percentage of GDP.

That’s why right now, in the midst of today’s tricky economic climate, is the best time to make sure you are fully fore-armed to meet the challenges ahead … and to begin capitalising on the many opportunities you may have been missing.

THE MAIN REPORT’s PROFITABLE AGRI-BUSINESS has been referred to as an antidote to information overload. It is edited and written in a clear, concise style (by people attuned to agribusiness needs) to make every minute profitable for you. It is true New Zealand content – not an overseas adaptation. The increasing problem of having too much to read is solved
immediately.

Farming Management • Farming Trends • Farming Tips

Get the information you need in capsule form - a newsletter that gives you specialised input you can’t get from television, radio, newspapers or magazines.

Receive helpful advice and ideas you can use immediately and in the months ahead on: Government thinking and legislation farm management cost controls productivity hiring and firing new products & inventions quality control farm equipment financial planning forecasts and trends meat export schedule livestock markets agricultural research & development diversification pasture management and more about the issues affecting you and your business.

Reshaping the Dairy Industry - Global prices have recovered from their post-recession lows but the return of Northern Hemisphere producers will probably cap gains for now. The dairy industry landscape is evolving, with an ever-increasing number of new players, which will reduce the dominance of Fonterra over time.

Long before then, its farmers have tough decisions to make on further restructuring, including being able to trade its shares between themselves. While they’re set to establish a true value for their shares, the value of farms is taking a hit, evidenced by the arrival of foreign investors from China and elsewhere looking to snap up acreage at bargain prices.

Will there be slowing in the rate of dairy conversions? What is the longer term outlook for the industry?

Meat Industry Far From Secure - Sheep farmers cheered the efforts of Silver Fern to get its branded cuts onto French supermarket shelves but the balance of control is still tilted in favour of customers in Europe. They’ll have less clout over time as Asia’s remaining Tiger economies become wealthier and develop more of a taste for meat. How well can New Zealand establish a beachhead in markets of huge potential such as China?

Pressure is mounting on the meat industry as a whole to pool its resources and undertake much-needed restructuring and co-ordinated marketing. However, there is resistance in some sectors of the rural community to any loss of competition. How will the industry face up to these challenges and deliver long-term profitability to the industry?

Neo-Protectionism versus FTA’s - Govts around the world are taking steps to shore up their own economies but in some cases this is taking the shape of imposing new farm subsidies. At the same time, New Zealand is advancing a range of free-trade deals that promise to deliver massive new benefits for exporters. How will these developments impact on the NZ farming sector and what can the Govt do to try to boost returns from farm exports?

The Global Food Crisis - Surging demand for food from rapidly developing Asian economics in particular and the bio-fuels boom are pushing food prices to record levels. What are the opportunities for the NZ farming sector to profit from these trends and what may also be the pitfalls?

Traceability - The Govt has conceded that increasingly affluent consumers in export markets are demanding to know the origin or heritage of the products they buy, hence the arrival of the new animal traceability scheme, NAIT. Farmers are bridling at the additional costs of an unproven system but the Govt maintains it will help ensure New Zealand products earn and keep their place in the world’s supermarkets.

Regulatory Reform - The Govt has started major reforms to the Resource Management Act designed to reduce the amount of red tape farmers and other businesspeople face when trying to develop their businesses. Will farmers be able to profit from the changes and will the reforms go far enough to actually make earning living off the land more profitable.

Climate Change - The Govt’s contentious Emissions Trading Scheme is seen in the rural sector as one of its potentially biggest threats though there is greater buy-in now from farmers, anxious to do their part and ensure New Zealand’s clean, green reputation is unscathed. Will new technology be able to offset the potentially huge financial losses such a scheme may inflict?

Food Miles - Geographically-remote producers of food such as NZ are coming under increasing scrutiny when it comes to how much fossil fuels are burned to get our produce to distant markets. Will the food miles debate hot up or cool down and could this threaten NZ’s primary produce exports?

Sustainability - The agri-business sector is coming under increasing pressure to prove its production techniques are environmentally-friendly and humane. This will impact on farm management practices which will have to comply with consumer demands in this area.

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40 Year Track Record for Accuracy and Detail

The Main Report’s Profitable Agri-Business is written and edited by The Main Report and Trans Tasman editorial staff headed by Max Bowden (Editor in Chief), Tony Doe (Research Analyst), Richard Worrall (MA), Ian Templeton and Rob Hosking (Parliamentary Correspondents).

The 4-page newsletter is written and edited in a clear, concise style and focuses very specifically on the situations confronting you every day. Advertising is not accepted. Editors have no allegiance to any political party or other outside lobby groups which could prejudice their thinking. Their duty is solely to you, our client.

Subscribe today and save $130

If you subscribe today, we’ll start your subscription (46 issues a year) at the special rate of $129. That’s a $100 saving off the regular price of $229.

Even if you implement just one piece of advice you find in The Main Report’s Profitable Agri-Business during the course of your subscription you will almost certainly pay for the small cost of the newsletter ten times, a hundred times or even a thousand times over!

Order today so you can receive the next essential issue without delay.

Sincerely

Max Bowden
Editor in Chief

PS. We have total editorial independence, do not accept advertising and are not associated with any political group or party.